In general, arbitrage is the practice of purchasing clicks from Pay Per Click Search Engines at a low cost per click for the sole purpose of redirecting those clicks to higher cost Pay Per Click listings. Using arbitrage to generate clicks on Rearclick listings often results in traffic that is below our traffic quality standards.

In order to protect our advertisers, and to ensure that they receive only the highest quality traffic possible, please be aware of the following:

• Affiliates are strongly discouraged from using paid advertising to drive traffic to pages that show Rearclick ads in order to earn revenue. Those engaging in “arbitrage” as it is commonly known, risk forfeiting any generated earnings and may have their accounts permanently banned.
• All new affiliate accounts will be monitored and reviewed by our proprietary Traffic Analysis System in order to evaluate traffic quality. During this time, your account may not earn a commission on all clicks.
• Accounts that are found to be sending low quality traffic purchased through other PPC networks will likely NOT be compensated for this traffic.
• Rearclick will perform retroactive credit backs on traffic that does not meet our standards for traffic quality.
• Rearclick reserves the right to permanently deactivate any affiliate account that is sending traffic that is of low quality based on Rearclick's proprietary traffic quality standards. These standards are often much more stringent than other PPC networks.
• Any type of incentivized traffic (e.g. Pay-to-Read, Pay-to-Surf, etc), even if it originates from traffic purchased on another PPC network, is prohibited and will result in permanent deactivation of the affiliate account.

For additional information, please contact a member of the Rearclick support staff.

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