XML Partnership Qualifications & Requirements

In order to ensure that our advertisers receive the highest quality traffic possible, Rearclick asks that all XML partners meet the following requirements

  • Your website must be listed in the top 100,000 websites according to Alexa.
  • Your website must be a search engine, portal or portal-type website, meta crawler or directory.
  • In order to protect our advertisers, clients may be required to provide Rearclick a list of their affiliates generating search traffic to our advertisers.
  • Advertiser results for a specific keyword must only be shown to a surfer after they have either typed the keyword in a search box or after they have clicked a text link on that specific keyword.
  • The IP address of the surfer who performed the search must be passed to us as one of the parameters to the XML-feed request.
  • In general, Rearclick results should be shown only to surfers located in English speaking countries.
  • The following IP groups must be blocked from making clicks on Rearclick advertiser listings: 61.xxx.xxx.xxx, 202.xxx.xxx.xxx, 203.xxx.xxx.xxx, 210.xxx.xxx.xxx, 211.xxx.xxx.xxx, 218.xxx.xxx.xxx.
  • Surfers should not receive any incentive to conduct a search or to click on an advertiser listing. The search and click should be done by the surfers' own volition.
  • The clicks on the results must have the following information (NOT empty):
    • IP of the surfer performed the search and click
    • HTTP_REFERER (the page from which the click occurred). This URL should include text to let us know where the search was performed: msn.com, yahoo.com, etc. We will not accept clicks with empty or invalid HTTP_REFERER.
    • HTTP_ACCEPT_LANGUAGE of the surfer's browser (we may block certain languages in the future). We will not accept clicks with empty or invalid HTTP_ACCEPT_LANGUAGE.
    • HTTP_USER_AGENT of the surfer's browser

Apply for the Rearclick XML Feed!

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